Missing Persons on You-Tube Pre-Roll Ads

Published On September 4, 2013 » 2583 Views» By Alejandro Rein » Display/Video
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While YouTube watchers sometimes groan at pre-roll, ad agency VML worked with the Australian police to create a digital video advertisement that actually makes the world a better place.

As a part of “Missing Persons Week,” the agency bought pre-roll that turned ads into interactive missing persons posters.

To make sure that viewers engaged rather than zoned out, VML swapped the “Skip” button with two options: Yes, they have seen the missing person recently, or “No I haven’t.” VML also used geo-location targeting to show viewers people who were last seen at a nearby location.

While there are no reports that a missing person has been found yet, 238 out of 1.2 million viewers clicked that they saw a missing person five days into the campaign. That creates new leads for the police.

This isn’t the first time that pre-roll has been used for advocacy purposes. Publicis Brussels made an ad for the Belgian suicide prevention line that showed a depressed woman discussing her problems. People who pressed “skip ad” were then shown a scene that resulted in suicide, teaching the importance of listening to cries for help.

This article was made by Business Insider – Author: Laura Stampler
Read more: http://www.businessinsider.com/youtube-pre-roll-ad-finds-missing-people-2013-9#ixzz2dxeGTDn3
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About The Author

My name is Alejandro Rein and I am from Argentina. I've been working on the online marketing industry since 2010. I finished college at Miami-Dade by acquiring an AA-Degree. After that I continued my studies at Florida International University (FIU) and University of Phoenix (UOP) persuing a degree on Finance. Right now, I dedicate 100% of my time to the Online Marketing industry. I currently work as "CEO & Founder" at Keynetic Digital. Do not hesitate to contact me in case I could be of assistance.

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