Google claimed more than half of the $16.65 billion global ad market in 2012, but Facebook made some big gains as well, according to a new eMarketer report.
The search giant went from a 38.1% share in 2011 to 52.4% in 2012, eMarketer estimates. This year, Google’s share will increase slightly to 53.2%. Meanwhile, Facebook’s slice of the mobile ad market went from zero in 2011 to 5.3% in 2012. This year, the company will nearly triple that for a 15.8% share. Here’s the full breakdown:
After going public in May 2012, Facebook’s stock took a dive due to concerns that the company’s mobile strategy wasn’t up to par. After putting a greater focus on mobile, Facebook reported in its second quarter in July that mobile advertising makes up 41% of its revenues. The news prompted a rebound in Facebook’s stock. The company’s stock recently topped to its IPO price and once again hit a $100 billion valuation.
EMarketer attributes Google’s commanding share to mobile search usage and “further mobile monetization of YouTube.” The overall mobile ad market will grow 89% this year. Google’s share of the overall digital ad market will hit 32.8% this year, and revenues will reach $38.62 billion. Facebook’s will be 5.4% with revenues of $6.4 billion, the researcher estimates. The report didn’t include a breakdown of mobile ad revenues for the companies.
This article was made by Mashable – Author: Todd Wasserman