Facebook’s Mobile Ad Market Share to Triple in 2013

Published On September 3, 2013 » 2711 Views» By Alejandro Rein » Highlight, Mobile
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Google claimed more than half of the $16.65 billion global ad market in 2012, but Facebook made some big gains as well, according to a new eMarketer report.

The search giant went from a 38.1% share in 2011 to 52.4% in 2012, eMarketer estimates. This year, Google’s share will increase slightly to 53.2%. Meanwhile, Facebook’s slice of the mobile ad market went from zero in 2011 to 5.3% in 2012. This year, the company will nearly triple that for a 15.8% share. Here’s the full breakdown:

After going public in May 2012, Facebook’s stock took a dive due to concerns that the company’s mobile strategy wasn’t up to par. After putting a greater focus on mobile, Facebook reported in its second quarter in July that mobile advertising makes up 41% of its revenues. The news prompted a rebound in Facebook’s stock. The company’s stock recently topped to its IPO price and once again hit a $100 billion valuation.

See also: How Google Could Lose Its Grip on Mobile Search

EMarketer attributes Google’s commanding share to mobile search usage and “further mobile monetization of YouTube.” The overall mobile ad market will grow 89% this year. Google’s share of the overall digital ad market will hit 32.8% this year, and revenues will reach $38.62 billion. Facebook’s will be 5.4% with revenues of $6.4 billion, the researcher estimates. The report didn’t include a breakdown of mobile ad revenues for the companies.


This article was made by Mashable – Author: Todd Wasserman


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About The Author

My name is Alejandro Rein and I am from Argentina. I've been working on the online marketing industry since 2010. I finished college at Miami-Dade by acquiring an AA-Degree. After that I continued my studies at Florida International University (FIU) and University of Phoenix (UOP) persuing a degree on Finance. Right now, I dedicate 100% of my time to the Online Marketing industry. I currently work as "CEO & Founder" at Keynetic Digital. Do not hesitate to contact me in case I could be of assistance.

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