comScore: Mobile Commerce May Top $25 Billion This Year

Published On September 4, 2013 » 3946 Views» By Alejandro Rein » Mobile
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The mobile shopping boom is here.

Mobile commerce sales in the United States topped $10 billion in the first half of 2013 and could pass $25 billion by the end of the year, according to new survey data from comScore. By comparison, mobile commerce hit $8.3 billion the first half of 2012 and $20.1 billion for the full year.

Andrew Lipsman, VP of industry analysis at comScore, notes in a blog post that we may have reached an “inflection point” in the past year, “with many consumers now expanding use of their mobile devices for more advanced functions -– including digital commerce transactions.” Mobile commerce, he says, now accounts for one of every $10 spent online and is growing at a faster pace than traditional e-commerce.

comscore mobile data

According to the report, smartphones still account for the majority of money spent on mobile devices, presumably because there is a much larger user base for smartphones than tablets. However, more money was spent on tablets on a per user basis:


comScore isn’t the only researcher to be bullish on growth in mobile shopping. eMarketer recently released a report stating that mobile would account for 25% of all online sales by 2017 and Forrester predicts mobile commerce will hit $31 billion in the next five years.



Image: Dan Kitwood/Getty
Article made by Mashable – Author: Seth Fiegerman
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About The Author

My name is Alejandro Rein and I am from Argentina. I've been working on the online marketing industry since 2010. I finished college at Miami-Dade by acquiring an AA-Degree. After that I continued my studies at Florida International University (FIU) and University of Phoenix (UOP) persuing a degree on Finance. Right now, I dedicate 100% of my time to the Online Marketing industry. I currently work as "CEO & Founder" at Keynetic Digital. Do not hesitate to contact me in case I could be of assistance.

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