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Mobile

September 10, 2013 - 0 Comments

It is a fact; Twitter has acquired MoPub, a mobile ad network that is based on an RTB exchange that, according to them, manages $100 million annual spending. The exchange counts mostly with apps and...

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September 4, 2013 - 0 Comments

Google’s next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey, the candy brand’s parent, revealed...

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September 4, 2013 - 0 Comments

The mobile shopping boom is here. Mobile commerce sales in the United States topped $10 billion in the first half of 2013 and could pass $25 billion by the end of the year, according to...

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September 3, 2013 - 0 Comments

Google claimed more than half of the $16.65 billion global ad market in 2012, but Facebook made some big gains as well, according to a new eMarketer report. The search giant went from a 38.1%...

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September 2, 2013 - 0 Comments

Until recently, Velti was one of the world’s huge mobile adtech success stories. It staged a big, early IPO in 2011, raising $150 million in cash. It had more than 1,000 employees around the world....

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August 1, 2013 - 0 Comments

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result. The advertising industry can’t...

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