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Display/Video

September 17, 2013 - 0 Comments

BrandAds, a video ad measurement company, is definitely working on the true impact of video ads. According to CEO Avi Brown, there are big challenges when it comes to knowing if a video ad campaign...

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September 7, 2013 - 0 Comments

Facebook wants creative control over the first set of autoplay video ads that will run in your news feed, according to Ad Age. That has some clients balking.   It’s hard enough to get clients to approve...

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September 7, 2013 - 0 Comments

The problem: Traditional online display advertising is inefficient. For advertisers, the CPM model of buying impressions in bulk is lacking because you are purchasing impressions for the same price per unit, even though each one has...

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September 5, 2013 - 0 Comments

With so many terms floating around the world of internet advertising it is vital for industry participants to know new media technology trends and how they affect the media landscape in Africa. DSP (demand-side platform)...

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September 4, 2013 - 0 Comments

While YouTube watchers sometimes groan at pre-roll, ad agency VML worked with the Australian police to create a digital video advertisement that actually makes the world a better place. As a part of “Missing Persons...

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September 3, 2013 - 0 Comments

Google is king when it comes to online ad spending. One-third of ad dollars spent online go to the search giant. Following Google, the largest destinations for online ad spending are Facebook, Yahoo and Microsoft....

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