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Browsing the "Adservers/DSP’s/SSP’s" Category -

Adservers/DSP’s/SSP’s

September 25, 2013 - 0 Comments

As we posted not long ago, , and finally looks like Rubicon got a very interesting partnership going on. Jay Sears, Rubicon’s SVP of Market Development, said: Rubicon Project has grown exponentially over the past...

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September 4, 2013 - 0 Comments

As the online ad industry races toward a full-throated embrace of programmatic ad buying, it’s been rocked by a set of serious challenges: bot-driven traffic, ghost publishers and charges of out-and-out fraud. One ad exchange...

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September 4, 2013 - 0 Comments

We all have blind spots, and Marissa Mayer’s is Right Media. Since she became Yahoo’s CEO a year ago, the ad exchange has languished, suffering from neglect and mismanagement, according to buyers and sellers familiar...

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September 3, 2013 - 0 Comments

Industry’s Largest Independent Ad Tech Company Recognized as One of the World’s Most Promising New Technology Companies; AppNexus is One of 36 Global Companies Celebrated for Innovative Technology with Potential to Transform Future of Business...

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