The researcher reported that Bloomberg netted 418.6 million page views worldwide for July and 24.8 million unique views. In comparison, Reuters recorded 248.4 million page views over the same period and 24.1 million uniques.
Trevor Fellows, head of advertising sales for the Bloomberg Media Group, says the rise in traffic partially stems from the expansion of the content on both Bloomberg Businessweek and Bloomberg.com. The former, the outgrowth of Bloomberg‘s 2009 acquisition of Businessweek, led to more business-centered content rather than a narrower focus on finance news.
“[Bloomberg.com] has always had a lot of content, but we’ve been complimenting our business coverage with technology, thought leadership, social media, and have been investing heavily in videos,” Fellows explained. “A lot of people have been coming to Bloomberg to watch videos.”
Bloomberg also reported a high increase in unique views for videos on the site. Between November 2012 and July 2013, the unique views increased by about 45% and streams increased 56%.
Fellows also said that Bloomberg.com is now producing more than 200 videos a day, and the media group has focused on diversifying its content for watching on multiple platforms, such as smartphones, tablets and laptops.
A Reuters rep declined to comment on the traffic figures.
Image: Keyur Khamar/Bloomberg via Getty Images
Article was made by Mashable – Author: Luisa Rollenhagen