Batanga Media taking the LATAM market and beyond

Published On September 4, 2013 » 3254 Views» By Alejandro Rein » Adnetworks, Highlight
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Batanga Media is more than just a simple ad network. It has a big variety of business units, from common performance/branding areas up to owned & operated sites with original content developed by them.

Batanga’s growth has been incredible over the past couple of years. They bought companies such as I-Network, one of the strongest networks in Colombia and the Andean Region, Crovat, a company from Uruguay mainly focused on business development with sites such as,,,, and many others. Of course, the biggest and most succesful site is which is the main competitor with Pandora and other online radios in the U.S.

Bolsa de Mulher was the latest Batanga’s acquisition, arriving to every market within Latin America.


Batanga Media pulled a couple of great representations. Besides Twitcam and Livestream, Angry Birds is the latest and biggest representation accross Latin America.

Batanga has now it’s own exchange merging lots of gigantic sources into one. It is called BMX, and it is yet not known the official presentation of the product, however it is said that they will appear with it full speed at November’s Ad-Tech NYC.

Now, do they only work in Latin America? Do they have other markets such as APAC/EMEA? The answer is yes. For all those Batanga Media lovers, they do have an increasing portion of the business over there thanks to an increase on the publisher acquisition area as well as international sales. Hopefully, they will be one of the major worldwide competitors in the year to come.


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About The Author

My name is Alejandro Rein and I am from Argentina. I've been working on the online marketing industry since 2010. I finished college at Miami-Dade by acquiring an AA-Degree. After that I continued my studies at Florida International University (FIU) and University of Phoenix (UOP) persuing a degree on Finance. Right now, I dedicate 100% of my time to the Online Marketing industry. I currently work as "CEO & Founder" at Keynetic Digital. Do not hesitate to contact me in case I could be of assistance.

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